GRID - a structured map of horizontal and vertical lines, on which the designer places components such as headings, texts, images, captions, etc.
- Designers use a grid to express the info in a sequential and logical manner, so that readers can easily navigate their way through the page. The formats range from posters, websites, magazines, or books.
MODULAR GRID - a grid that has 4 columns and 4 rows; an image or text block can occupy one or more modulars
MARGINS - the space surrounding a publications type area; there are 4 margins: inside, top, outer, and bottom
COLUMNS - a space in a page layout in which the text and/or audio images are placed; a page can contain multiple columns which form part of the page layout or grid
FLOWLINES - the connecting line or arrow between symbols on a flow chart or block diagram
GUTTER - the white space formed by the inner margins of two facing pages
HIERARCHY - order of importance within a social group or in a body of text
TYPOGRAPHIC COLOR - overall tone of letterforms or a block of text on a page
- To achieve a clear hierarchy, designers use a specific choice of typeface, paragraph space, type style, and alignment.
WHITE SPACE - white in and around the letter and in and around the texts
CONTRAST - the arrangement of opposite elements in a piece to create visual interest and excitement
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