Thursday, September 1, 2011

Type Defined (continued)


Weight - density or lightness of the individual letterforms

Width - the linear extent or measurement of something from side to side

Style - level of boldness or kind of letter within a typeface; could be narrow, condensed, italic, extended, small capitals, etc.

Font - collective name for a typeface but refers to a single style; used only to refer to a specific style within a typeface

Typeface - used to describe a complete alphabet including letters, numerals, punctuation marks, accents, etc.; the whole typeface should be used when designing to ensure consistency

X-height - the height of the lowercase letter 'x'; an important feature because it largely determines the apparent size of a typeface

Cap height - height in millimeters of a capital letter in a particular typeface; not directly related to the body size

Leading - derives from metal type; the extra white that was added between the lines of metal type in the form of strips of lead or lead alloy

Letterspacing (tracking) - the amount of white spacing between letters



How is type measured in inches, mm, points or picas?
The inch is defined as 25.4 millimetre. Twelve pitch letter is used, which means that 12 letters fit into an inch width-wise. The pica is a duodecimal system that is divided into 12 points. A pica measures 0.351461 mm. An inch is divided into 72 pica points.

Define point.
Point is the unit used for the measurement of letterforms. It is equivalent to 1/72 of an inch (1 inch = 72 points).


Define pica.
Pica is a type of point. It is the type of measurement most frequently applied to printing. A pica measures 0.351461 mm.

How many points in an inch?
72

If a letter is set in 36 pts about how many inches tall is it?
1.5 in

How many picas in an inch?

6
 
How many points in a pica?
12

Thursday, August 25, 2011

COOL TYPE







Type Defined

GRID - a structured map of horizontal and vertical lines, on which the designer places components such as headings, texts, images, captions, etc.

- Designers use a grid to express the info in a sequential and logical manner, so that readers can easily navigate their way through the page. The formats range from posters, websites, magazines, or books.

MODULAR GRID - a grid that has 4 columns and 4 rows; an image or text block can occupy one or more modulars

MARGINS - the space surrounding a publications type area; there are 4 margins: inside, top, outer, and bottom

COLUMNS - a space in a page layout in which the text and/or audio images are placed; a page can contain multiple columns which form part of the page layout or grid

FLOWLINES - the connecting line or arrow between symbols on a flow chart or block diagram

GUTTER - the white space formed by the inner margins of two facing pages

HIERARCHY - order of importance within a social group or in a body of text

TYPOGRAPHIC COLOR - overall tone of letterforms or a block of text on a page

- To achieve a clear hierarchy, designers use a specific choice of typeface, paragraph space, type style, and alignment.

WHITE SPACE - white in and around the letter and in and around the texts

CONTRAST - the arrangement of opposite elements in a piece to create visual interest and excitement





Tuesday, August 23, 2011

MTV - 1981 to 2011

One example of how logo design and motion graphics have influenced me. MTV is a classic example of a simple, recognizable logo that has connected people of the past few generations. It has slowly changed, becoming modern and technical, while still remaining cool, fresh, and eye pleasing. I hope to learn more about motion graphics and typography the same way MTV has portrayed these.

                                                                  logo in 1981
                                                               



                                                                     logo in 2011



check out these cool commercials (1981-2011)
http://www.youtube.com/watch?v=182oUgBfoLE&feature=related
http://www.youtube.com/watch?v=7LY2XeIBgqo



Typography




Today was my first Typography 1 class. Me, Sally, and Heather walked around campus and made our own typefaces using objects that we found. Check out the pics!

Monday, August 22, 2011

New Year, New Design

It is officially the start of my second year as a Graphic design undergrad! Crazy how time flies. Today I began Visual Communications 204 with instructor Tim Hossler and I couldn't be more excited. There is obvious creative energy flowing around the room and I can't wait to dig deeper into my growing expressive senses and learn more about the design world. In class, we went over our first project of the semester - one intensely similar to a tedious project from last school year. Nevertheless, I think it's going to be a great year.