Wednesday, August 28, 2013

Expanding

This poster series displays information for two summer music festivals. One is a jazz festival, and one is a folk festival. When separate, each poster characterizes the feel for the music that it is portraying. When together, the posters present a cohesive feel of unified colors, type treatment, and design aesthetic. These posters aim to catch the eye of interested music fans who are either thinking about attending these festivals or who are looking for an eye catching poster for their bedroom wall.

This project should be expanded because I believe it has the potential to reach a broader audience and display more information. Music is a very large genre, so there are a lot of directions I could take this project. Initially, I only wanted to portray the truest meaning of each genre through simple graphics and typography, but I decided it would make for a more interesting project if I added more information and therefore, chose specific music festivals to design posters for. I designed these posters while studying abroad in Trier, Germany, and would have liked to include 2 or 3 more music festivals to the series, however lack time didn't allow me to achieve this.   

For this expansion, I would like to design 2 or 3 new
posters — most likely rock, hip hop, or reggae. I would also like to design websites for each music festival. Ideally, I would like to develop a small "brand" for each genre of music and the festival that goes along with it. I also would like to add to my design aesthetic and possibly incorporate more textured design by using illustrations.